On ESPN's Sports Reporters this morning, award winning sports writer Mitch Albom said the following in regards to LeBron James, marketing, and the NBA Finals:
"They (young sports fans) also don't care that he comes from Cleveland. Now the NBA and marketing used to say that he (LeBron) has to be in New York. What's gonna happen here, though, is if he gets to the Finals, if they (Cavaliers) don't win, or they do win, he is cementing his place in Cleveland. Everyone keeps talking about how he is going to New York. I don't think so. I think he's going to stay there. Because of the way the whole global views of things (are now), it doesn't matter if you play in Cleveland, or whatever. You can be that big a star, he's got every big commercial there is. What I want to see is, these two guys (Kobe and LeBron) play against each other in the Finals, they go to commercial break, and I want to see who's commercial comes up first. "
Good point Mitch, as always...now cruise back into Best Cuts and get that lettuce trimmed up.